The challenge
Reducing friction and clarifying services
The Havtech team came to Orbit to modernize their website, improve usability and create a flexible, scalable platform that reflects their full lifecycle of HVAC expertise, from design and installation to service and training. There were a few key challenges to address:
- Competing audience needs
- A robust & confusing manufacturer portfolio
- Balancing internal jargon with search-optimized language
- Enhancing conversions & site visibility
