Havtech

Screenshot of a commercial HVAC company's website homepage featuring service information, statistics, team photos, and navigation menus.

“36% increase in total organic traffic”

The challenge

Reducing friction and clarifying services

The Havtech team came to Orbit to modernize their website, improve usability and create a flexible, scalable platform that reflects their full lifecycle of HVAC expertise, from design and installation to service and training. There were a few key challenges to address:

  • Competing audience needs
  • A robust & confusing manufacturer portfolio
  • Balancing internal jargon with search-optimized language
  • Enhancing conversions & site visibility

The solution

Conversion-driven strategy and design

Orbit Media designed and developed a sleek digital experience that aligns with all of Havtech’s audiences and services. Thanks to collaboration across copywriting, design and development, the new Havtech site is a breath of fresh air that is built to perform:

  • Streamlined mega menu tailored to user groups
  • Search, AI & conversion-optimized copywriting
  • A custom, filterable Manufacturers feed
  • Updated design for a more modern look & feel

The results

Increased traffic from organic search and AI sources

Orbit’s conversion and search-driven website redesign is driving real results for the Havtech team. Within 3 months, there has been a tremendous increase in ranking keywords and traffic from both AI and organic search:

  • 137% increase in AI traffic sources
  • 30% increase in organic traffic to key pages YoY
  • 36% increase in total organic traffic
  • 80+ new ranking keywords

havtech.com

A trusted partner for commercial HVAC systems

Havtech is a leading provider of commercial HVAC equipment, building automation systems, service and energy solutions. With over 35 years of experience, they help engineers, contractors and building owners design and maintain high-performing buildings.

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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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