• 31% increase in organic traffic to key pages YoY

The challenge

Shifting messaging priorities & outdated UX

In 2015, the Collins team was focused on creating a lead-gen tool. In 2025, they shifted their focus to attracting top-tier engineering talent, while still showcasing their impressive portfolio and service capabilities. Key challenges included:

  • Outdated site messaging and UX
  • Limited content around culture/employee benefits
  • Privacy restrictions on project details
  • Dozens of lead gen contact forms
  • Content management difficulties

The solution

A modern, scalable site for multiple audiences

The Orbit team was able to build on the success of our original work, this time with a new recruitment strategy in mind. We delivered a refreshed website ready to impress job seekers, clients and partners. Some key wins:

  • Culture-forward, engaging copywriting
  • Refreshed visuals (mega menus, scroll animations, scalable page design)
  • Simplified and centralized contact forms with dynamic routing
  • A slimmer, more detailed project portfolio

The results

Increased traffic & user engagement

Orbit’s work paid off, delivering a better experience for all audiences and increasing visibility for Collins across organic and AI search.

  • 2,267% increase in AI traffic YoY
  • 31% increase in organic traffic to key pages YoY
  • 12% increase in organic engagement rates YoY

collinsengr.com

Practical solutions for infrastructure, energy and transit projects

Collins Engineers is a national civil and structural engineering firm known for their work in transportation, marine and infrastructure projects. A previous Orbit client, Collins first came to us in 2015 for a marketing, lead-gen focused website. They recently returned for a full web redesign with a recruitment focus.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.