The challenge
Shifting messaging priorities & outdated UX
In 2015, the Collins team was focused on creating a lead-gen tool. In 2025, they shifted their focus to attracting top-tier engineering talent, while still showcasing their impressive portfolio and service capabilities. Key challenges included:
- Outdated site messaging and UX
- Limited content around culture/employee benefits
- Privacy restrictions on project details
- Dozens of lead gen contact forms
- Content management difficulties