Brooks Automation

Screenshot of Brooks company website showing sections on automation solutions, a featured article about AI innovation, a video of a speaker, and a sidebar with a call to join the automation team.

The challenge

Balancing technical depth & brand storytelling

Brooks needed a website that could serve multiple audiences while providing cohesive messaging that would differentiate them in the industry. The challenge was creating a unified experience that highlighted innovation, technical credibility and growth opportunities while maintaining clarity and alignment across business divisions. Key challenges were:

  • Differing audience goals and expectations
  • Complex offerings across industries and products
  • Protecting proprietary technology without being too vague

The solution

A scalable site structure with high-impact messaging

Orbit developed a streamlined site architecture and messaging framework designed around Brooks’ audiences and long-term growth goals. The resulting experience helps users quickly find relevant information while reinforcing Brooks’ position as an innovative, forward-looking automation leader. Key wins:

  • Simplified navigation to reduce clicks to key content
  • Messaging focused on outcomes, precision and reliability
  • Clean, modern and accessible web design
  • A scalable foundation for future growth and expansion

www.brooks.com

A global automation leader

Brooks Automation is a global automation company serving semiconductor manufacturing, laboratory automation and emerging life sciences markets. Orbit partnered with Brooks to design a modern website focused on clearer positioning, stronger audience journeys and a scalable foundation for future growth.

To accommodate Brooks’ growing footprint aross emerging markets, Orbit also launched two microsites during this website redesign effort: PreciseFlexRobots and Lab Automation Solutions.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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