The challenge
Consolidating a complex digital ecosystem
Marmon Fasteners needed to replace a large network of legacy websites with a single, scalable platform that could support 10 brands. This project also required multilingual support, complex product content management and a parallel SEO and website optimization initiative. Key goals were to:
- Consolidate 8 legacy websites into one platform
- Preserve unique branding across 10 business units
- Meet Canadian bilingual compliance requirements
- Align site architecture with SEO and lead-generation goals
