SERP Strategies: Flexible Approaches to Modern Search Optimization

August 23, 2022 from 5-6pm CT

SEO isn’t just one thing. It’s a lot of things.

And what works depends entirely on the context, as in the search results page. These ever-shifting SERPs are filled with pitfalls and opportunities.

Do this long enough and you eventually realize: getting your page to rank organically is just one of many possible strategies. Which strategy will work depends on the search results for the topic you target.

First, we’ll get out the time machine and look at the changes in search results pages. Then, based on the current reality, we’ll review some non-traditional SEO strategies:

  • Big blogs? Digital PR strategies
  • Video? YouTube and repurposing
  • Reviews and stars? Reputation management
  • Directories and Associations? Sponsorships and memberships
  • UGC sites? Barnacle SEO

Don’t jump into the fight without taking a very close look at the battlefield.

The job of the SEO is evolving fast. This session will keep you in front of the mega-trend in search.


Can’t make it live? No problem. Register and you’ll get the recording and slides after.

About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.