On-page SEO involves writing and editing engaging page copy to drive organic traffic from search engines. This is done through optimizing copy with user-intent target keyphrases and semantic keyphrases.
The Orbit team uses existing keyphrase performance data, predictive analysis and AI-guided research to optimize the pages we write.
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The purpose behind a user’s search query
Words and phrases related to the main topic
For the pages we write, we’ll research, write, optimize, and score your content to give you the best possible organic search results. All we need from you is:
Reviewing on-page SEO efforts can be done while reviewing the copy we’ve written for your website.
Plan for this process to take roughly 30 minutes per page.
Then, you can follow our best practices on any other page you want to edit or improve.
The keyphrase your audience searches for may not always align perfectly with your messaging or marketing strategy.
It’s important to have internal conversations to determine your priorities.
Our primary goal is to enhance your existing organic results, ensuring that every SEO effort adds value without disrupting your current successes.
There’s more to SEO, though….
A more comprehensive content strategy is necessary to achieve successful rankings and these are your responsibilities. Incorporating these additional SEO methods will enhance our efforts, ultimately yielding results.
Orbit does not offer off-site SEO services. Here’s a great article to help your team get started on building domain authority with off-site SEO.
We can connect you with a great partner for these services, too.
New, relevant content that is easily shared on social platforms will improve your search engine ranking results.
We can provide an SOW for additional writing services or, depending on your goals, we can introduce you to our Optimization Services.
Google will downgrade old or outdated content, which will reduce your ability to rank. Revise or update these outdated articles and content.
We can provide an SOW for content revision services.
We strive to link to other relevant pages throughout our content documents and during the content entry process.
We recommend you do the same for any new content you write and/or update.
While we test and remedy our code pages for page speed leading up to and immediately after launch, it’s essential that you continue to follow best practices to reduce page load times while managing content, images, and other digital assets in the CMS.
One more thing before we continue…
With the introduction of the AI Overview in search results, it’s now more important than ever to ensure your content answers your visitors’ questions with search intent keyphrases. Here’s are two links to save and come back to later:
It’s time to learn how we do it
For the pages we’re writing, we utilize AI to research, analyze, and improve your content, ensuring that Orbit pages get traffic from search engines at launch.
In our writing documents, you’ll see existing page analysis as well as an analysis of the updated copy, so you can see the before and after.
You’ll see a table like this in your content document:
Your site’s pages have a certain authority on the web today — called Page Authority — and that impacts the difficulty of keyphrases for which you can potentially rank. We use Page Authority to help you select keyphrases for which you have a good shot of ranking.
Want to target more competitive keyphrases? Learn how to increase your domain authority.
Our SEO will only go as far as you’re willing and able to take it. In other words, any changes to our on-page SEO efforts and/or recommended content plan can result in traffic loss, missed opportunities, or declining rankings.
It is often a balancing act between your marketing strategies, internal expectations, branded language and on-page SEO. We recommend holding internal discussions to confirm how on-page SEO is managed across your organization.
And keep in mind that while we handle on-page SEO for the pages we write, achieving strong results also depends on your ongoing investment in off-page strategies, such as link building, reviews, and business listings.
