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What are design concepts?
Design concepts, often called “mood boards,” offer a glimpse into potential design directions for your website. Rather than full-page designs, these concepts compile various elements such as color, shape, and texture.
Our designers explore these elements to gather your input, establishing the groundwork for the initial page designs.
What should I focus on when reviewing design concepts?
While they sometimes look like a homepage, design concepts are not full-page designs but explorations of key visual elements. As you review, keep an eye on the following:
- Typography: Font styles that convey your brand’s personality.
- Imagery and Iconography: Visual elements that enhance your brand’s story.
- Color Palette: Colors that evoke the right emotions and fit your brand.
- Design Details: Design elements that add depth and interest.
- Buttons and Links: Interactive elements that guide user actions.
Your feedback on these aspects is crucial in helping our designers refine the design direction and create a website that resonates with your audience.
Design concepts provide an opportunity to compare and contrast design elements and direction.
This crucial step lets you clarify and align your brand’s vision and aesthetic with the new website and is one of the first steps in establishing your new website’s design system.
It’s your chance to specify what you want your website to look and feel like, ensuring it resonates with your target audience.
It’s also your chance to ensure your team can handle any image or content requirements our team suggests in our concepts. Design decisions made in this phase can impact your content lift!
Accessible websites are better websites
At Orbit, we always strive to meet AA accessibility standards.
We’ll test and document how your brand colors and font sizes pass or fail WCAG 2.1 guidelines.
Rest assured, if any brand asset fails to meet accessibility standards, we’ll provide an accessible alternative, ensuring your website effectively reaches your target audience.
Accessibility isn’t a compromise. A more accessible website is better for everyone.
What’s next?
Bring the chosen concept to life
Once we finalize the design concepts, we begin our design sprints to create the designed elements of the site, including key pages and features. Your feedback on content, layout, and the design concept elements will be integrated into a new website design system that brings your vision to life.
Get ready to see your brand’s identity fully realized on your new website.
A few quick notes
Design concepts are meant to explore visual elements, not final content or narrative structure. We might use draft messaging or placeholder text to showcase the aesthetics.
As you review the concepts, consider these points:
- What images and icons will best support your design?
- Do you have the necessary assets to complete this visual system across your sitemap?
- Which elements do you prefer in one concept over another?
- How will your audience respond to this interpretation of our brand?
