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Your theater website should do more than put on a good show
In a time when most everything can be done online, your theater’s website is your primary box office, first impression and most powerful marketing tool.
Your site needs to look impressive and perform well to meet the unique needs of your industry and your users.
At Orbit, we design theater websites that are as compelling and high-performing as your upcoming productions.
Many arts institutions let their websites fall behind the curve
When your website isn’t the priority, it’s usually pretty obvious– outdated designs, difficult to use on mobile, and hard to update. This leads to a poor experience for your staff and your patrons.
Theater websites need to be kept current, with easily updated filterable show calendars, mobile-friendly design and easy-to-locate information about showtimes, hours and ticket sales.
With Orbit’s expert web design & development, even the smallest theaters can have a bigger presence.
Theater Web Design Case Study
Creating a modern ecommerce site for an iconic Chicago institution
The problem
Struggling with outdated design and multiple conversion events, the Goodman Theatre came to Orbit for a full website refresh. Their goals were to:
- Increase show attendance and memberships
- Update design to be more exciting and modern
- Highlight new shows
- Improve organic traffic and technical site health
The solution
Orbit’s team collaborated on the best strategy for effectively getting people off the internet, and into their seats. Here’s how we did it:
- SEO research and technical best practices
- Responsive and accessible web design
- Key UX features (shopping cart, show calendars, site search)
- Featured shows page blocks and engaging CTAs
They have gone the extra mile to understand our mission and represent the theater as a world-class cultural institution.
Orbit Media is truly elevating Goodman Theatre’s digital presence with their fresh, innovative and thoughtful design work. Their staff have gone the extra mile to understand our mission and represent the theater as a world-class cultural institution.
14%
Average YoY organic traffic lift from the last 50 projects
45
Successful website launches in last 12 months
96
Avg Net Promoter Score for all clients
Ticketing & CRM Integrations
Connect with ticketing and CRM platforms like Tessitura
Get a website that easily integrates with your existing tech stack.
Our expert developers can handle the trickiest of integrations. We’ll ensure that your site visitors are easily able to purchase tickets and merch online and your marketing team can seamlessly navigate their email, CRM and fundraising tools.
We have experience with hundreds of integrations like Tessitura, Spektrix, Patronmanager, Salesforce, HubSpot and more!
Sync with your CRM and email platform
Embedded ticketing flows or API integrations
Custom reporting options to track conversions
Responsive Web Design
Improve the mobile experience for your audience
70% of theater goers are using their phones to search upcoming events and purchase tickets.
These visitors are looking for more than show information. The survey shows patrons are looking for directions, proximity of events and parking information.
Any theater using email marketing or social media is driving mobile website visitors. Responsive web design makes every page mobile-friendly, from the home page to the ticket sale confirmation.
Reach a wider audience with a tailored SEO strategy
Our search engine optimization services make it easy for potential patrons to find you online.
We optimize your site’s structure, content and technical elements to improve your rankings and attract more qualified traffic. Our team will:
- Research and target industry-specific keywords
- Create compelling, SEO-friendly content
- Optimize your site’s meta tags and descriptions
- Clean up your technical SEO for improved page speed and performance
Spark emotion and inspire action with custom web design
Where storytelling meets ticket-selling
There is more to a high-performing site than organic website traffic. While we do want to drive more users to your pages, the journey shouldn’t end there.
With UX-driven, CRO-inspired web design and page copy, you can capture user’s attention and drive them to convert:
- Colors, fonts and visuals that elevate your brand
- Creative copywriting that tells your unique story
- Linking and design strategy that support your conversion pa
Work with an experienced theater website design agency
We know what it takes to move the needle.
Frictionless ticket sales
Streamlined purchase flows make it effortless for patrons to find a show, select a seat, and complete their purchase — especially on mobile.
Easy to manage content and event calendars
No need to wait for a web developer. Quickly add upcoming shows, update event calendars, or edit page copy with a CMS built for marketers.
Results you can report on
Orbit sites drive results: organic traffic, ticket sales, donations, subscribers and more. We’ll set up Google Analytics, Google Tag Manager and Google Search Console for proper tracking so you can watch the magic happen.
Control costs with a transparent pricing partner
A website redesign can be daunting. You may be worried about hidden costs, unclear deliverables or a long, disruptive project timeline.
When you work with Orbit, you aren’t getting a one-size-fits-all approach. Each project scope is a detailed breakdown of hours for specific tasks by project phase.
A phased approach keeps your project on-time and on-budget
Orbit projects are separated into multiple phases with plenty of checkpoints and open communication to ensure alignment with your team. Our dedicated project managers keep you informed every step of the way, ensuring a smooth and efficient process.
Discovery and planning
- Competitor analysis
- Keyphrase research
- Conversion goals
- High-level sitemap
- Page layouts and draft copywriting
Design and development
- Design concepts: colors, imagery, typography, etc.
- Finalised copywriting
- Website development
- Content entry
- Testing and QA
Launch and ongoing support
- Website launch
- Google tools configuration
- Data privacy configuration
- Ongoing maintenance, consulting and support for years after your launch date
Ongoing support, after the curtain call
You’ll have access to responsive web experts post-launch for any of your website needs.
Whether you’re interested in site updates, security, performance tracking, or future optimizations, the Orbit website management team is here to help. You’ll always receive a timely call back and efficient solution, within hours of submitting your request.
- Website launch
- Google tools configuration
- Data privacy configuration
- Ongoing maintenance, consulting and support for years after your launch date
Theater website design worthy of a standing ovation
We want you to love your website again. If you’re struggling with an outdated, confusing website that isn’t giving you the results you need, let’s talk. We’ll help you create a digital experience that reflects your mission and your patrons.
