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Digital strategy for publishers
Get a publishing website that grows your audience and your impact.
A well-designed website is the key to growing your business, establishing credibility and engaging your users.
At Orbit Media, we have the in-house talent and expertise needed to update clunky, outdated websites to elegant, functional platforms.
Get a site designed around your goals.

How Orbit Media helped Cushing increase conversions by 35%
Cushing, a Chicago-based printer, came to Orbit after dealing with an under-performing, static website.
Our team stepped in to overhaul the site architecture and rebuild a custom WordPress CMS. The new site is easy to update, easy to navigate and streamlines the path to “Request a Quote”.

Working with Orbit Media was an outstanding experience.
Working with Orbit Media was (and continues to be) an outstanding experience. Since relaunching our website with their design ideas, services and recommendations, Cushing has experienced a 35% increase in website conversions.
Publication website design requires a unique approach
You need a site that works well for your team and your customers. This requires a personalized approach and specific features that enhance the web experience for everyone.
Quote and pricing calculators
Functional elements that answer key questions and improve UX.
Efficient search functionality
So users and prospects can easily find what they’re looking for.
Published works listings
Scalable publishing websites feature filterable catalogs that make your full portfolio easily accessible.
Streamlined navigation
User-centered navigation tailored for editorial teams, authors and readers alike.

15% is the average increase in conversion rate for websites designed by Orbit
Great web design will give you a significant return on investment.
A website that’s faster, easier to use and built around your team’s workflows pays off — in engagement, subscriptions, or sales.
14%
Average YoY organic traffic lift from the last 50 projects
45
Successful website launches in last 12 months
96
Avg Net Promoter Score for all clients
Designed with performance, longevity and maintenance in mind
Our developers ensure your CMS platform is built to empower your editorial team and equipped to handle a robust catalog of articles, authors, books and more.
With a flexible, scalable system, your team will be able to easily add content, update navigation and manage publishing workflows for years to come — no developer required.

SEO for publishing websites
Optimized for increased traffic and visibility
A beautiful site is only half the equation. To grow your reach, you need a solid SEO strategy.
We research high-intent keyphrases related to the publishing industry, optimize your content and build high-performing platforms that signal relevance to search engines.
The result? Steady, organic growth that brings new customers to your website.
Our SEO services include:
- Keyword research tailored to your goals
- On-page SEO and semantic SEO
- Metadata and structured data markup
- Technical audits and site performance improvements
- Google Analytics and Search Console integration

UX design for media organizations
Modern, accessible design — without losing the integrity of your voice
Responsive design for literary brands that honors your voice while enhancing modern usability.
Our experienced web designers work with you to merge your brand voice and guidelines with responsive web design best practices.
- Accessible publishing website design aligned with WCAG compliance standards.
- Elegant layouts that prioritize readability
- Support for multimedia, contributors and archives
- Preservation of tone, legacy content and visual identity

Orbit's ability deliver high-quality work was impressive.
Their expertise, creativity, and dedication shone throughout the entire process, from initial design to post-launch refinements. They skillfully integrated our new brand elements, creating a visually striking and highly functional site that truly represents our company. The result? A website that not only makes us proud but also will evolve with our business growth. We couldn’t be happier with the results and highly recommend Orbit for any web development project.
Editorial website design experts
We’re here to help you align teams and prioritize your goals
There are a lot of steps involved in a website redesign, and often a lot of expectations, questions and concerns to manage internally.
With over 24 years of experience, we know how to keep projects moving seamlessly. From discovery meetings to final approvals, we help your team stay aligned, informed and in control.

Meet your web design team
A group of in-house web design, web development and optimization experts. Nothing is outsourced.
Our digital marketing services focus is on SEO driven website design, development and optimization. We have one purpose; build beautiful high-performing websites that generate leads.

Digital Strategists
Align business and visitor goals with content, features, and measurable outcomes.

Project Managers
Monitor website project timelines and provide a dedicated communication resource.

Web Designers
Collaborate with clients to design a smooth experience and a visual extension to their brand.

SEO Directors
Our SEO directors identify key areas of improvement and develop process-driven solutions.

Web Developers
Build and integrate the features that ensure functionality and easy, efficient future updates.
Frequently asked questions
Get more information on project estimates, scope, capabilities and more. Schedule a call with a web strategist to get all of your questions answered.
Project requirements, team involvement and content development all determine the project timeline and the amount of time needed from you. Orbit projects are broken up into multiple phases to ensure stakeholder alignment and timely delivery.
The baseline time required from you is 5-10 hours per week. More time is needed if:
- You plan to get broad input from a large team
- You plan to write all of your own content
Schedule a call with a web strategist to get a more detailed estimate!
When people ask this question, we know they’ve been surprised by unexpected invoices from other web design firms.
The cost for websites ranges wildly, from $0 to $10M+. It’s crazy but true. Many of the marketing websites you visit everyday cost $100k – or more. Most high-performing lead generation websites take hundreds of hours to plan, design and build.
We’re transparent with pricing and tailor each project to deliver the highest value possible within your budget. We’ll work with you to shape a scope that meets your goals and constraints.
Yes, because access to information is a human right. Orbit sites are designed with the following in mind:
- Contrast and size
- “Skip to content” links
- Meaningful text-only experience
Ask us about compliance with Section 508 or the entire WCAG guidelines, including options for testing with actual users.
We welcome any CMS, including WordPress, Drupal, Magento, Shopify, WooCommerce, Contentful, Hubspot, Episerver and others– schedule a call with a web strategist to talk specifics.
Let’s talk web strategy
Expert publication website design for publishers, editors, and literary brands. Partner with Orbit for a high-performance media website tailored to your editorial and audience goals.