Transco Rail Services

Screenshot of Transco’s website homepage showing a header, navigation menu, bold text stating “The Repair Partner North America Runs On,” service details, and statistics about locations and customers.

The challenge

Turning a complex merger into a clear customer experience

Following the merger of multiple legacy organizations, Transco was experiencing complex information architecture and a confusing customer journey. They came to Orbit for help communicating their expertise, establishing credibility and making it easier for customers to find services and take action. Key challenges:

  • Consolidate multiple brands into one cohesive digital experience
  • Clarify service offerings for customers
  • Create a scalable content structure that supports SEO & future growth
  • Increase qualified leads through a conversion-focused user experience

The solution

A strategic website built for visibility and conversion

Orbit built a website that positions Transco as the premier railcar services provider in North America. Through strategic messaging, intuitive navigation and conversion-focused design, the site simplifies their brand story while helping visitors find information and connect with the right team. Key wins include:

  • Clear information architecture to support SEO & AEO
  • Simplified, value-driven messaging & prominent calls to action
  • A scalable, accessible site that can support evolving business needs
  • A distinct brand identity that complements the larger Marmon Rail family

transcorail.com

Railcar repair and maintenance experts

Transco Rail Services is North America’s leading provider of railcar inspection, repair and maintenance services. With a nationwide network of fixed repair shops and more than 100 mobile service teams, the company supports customers with comprehensive railcar solutions across the continent.

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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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