Spectrum Energy

Screenshot of a corporate website for Spectrum offering energy consulting services, showing two men discussing documents and metrics on incentives, projects, and years of expertise.

The challenge

Turning specialized expertise into a clearer story

Spectrum offers valuable services to their clients, but their website wasn’t effectively selling their expertise. Their site was struggling from an outdated experience, thin service pages and unclear differentiators. They came to Orbit for help achieving the following:

  • Clarifying their services/merging content from two domains
  • Surfacing proof points, awards, & business value more effectively
  • Addressing key questions & objections
  • Optimizing for search & conversions

The solution

Stronger positioning, cleaner UX & updated design

Orbit’s team helped Spectrum modernize their site experience and better connect with their target audience. We sharpened the messaging around audiences, services and outcomes, and designed and developed a modern, conversion-optimized experience. Key wins include:

  • Updated navigation that highlights services & results
  • Messaging focused on proof, performance, & ROI
  • Clearer calls to action designed to drive qualified inquiries
  • An accessible, optimized user experience & modern design

spectrumenergyllc.com

Experts in energy efficiency & building performance

Spectrum Energy helps commercial building owners, engineers and contractors improve system performance, reduce operating costs and stay ahead of compliance through energy consulting, commissioning, HVAC testing, adjusting, and balancing (TAB), and funding support.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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