Smoothstack

smoothstack.com

Improving the tech talent workforce

Smoothstack’s Hire-Train-Deploy model offers companies and federal agencies a pool of talented professionals equipped with the specific capabilities and experience they need to support their practice areas. To date, Smoothstack has deployed over 2,500 technologists to various agencies and organizations.

The challenge

Targeting and converting two target audiences

Smoothstack has two target audiences: employers looking to hire, and job seekers looking for their next job opportunity. To target and convert both of these groups, they needed a full site redesign.

Key goals:

  • Update site design to meet new brand guidelines
  • Appeal to both employers and candidates in search results
  • Integrate marketing and sales strategies into the website
  • Improve conversion rates and lead generation

The solution

Enhanced design, conversion path segmentation and SEO

Following a site audit, SEO research and expert design and development, the Orbit team brought Smoothstack’s new website to life with:

  • Sleek, clean and accessible site design
  • Search optimized pages and updated site copy
  • Segmented navigation and conversion paths for both audiences
  • Cohesive marketing and messaging across the site

Now employers have an easy path to follow for hiring exceptional candidates, and job seekers know exactly where to go to further their tech career.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.