SitStayRead

Screenshot of a website featuring a dog-themed reading program, statistics, a video, images of children reading with dogs, and text about the program’s impact and a featured dog named Banjo.

The challenge

Balancing impact with clear conversion paths

SitStayRead’s website didn’t fully reflect the impact of their mission. The messaging felt too academic and fragmented, with outdated design that posed accessibility risks. They needed a better approach to engaging various audiences with clear, concise and search-optimized content. Key challenges were:

Scattered messaging that lacked clarity and cohesion
Brand styles that reduced online readability and accessibility
A complicated legacy platform with hundreds of outdated pages
Missed conversion and search optimization opportunities

The solution

A modernized and informative web experience

Orbit simplified SitStayRead’s story, refined the design and built a more intuitive website experience around the needs of volunteers, donors and educators. We paired focused messaging with a playful but professional design, and made strategic decisions to improve usability, site speed, content management and accessibility. Key improvements were:

Clear conversion paths for various audiences
Modern design elements that are on-brand and web accessible
Improved site speed and usability
Legacy content clean up

sitstayread.org

Canine-assisted K-2 literacy programs

SitStayRead was Orbit Media’s 2025 Chicago Cause Winner!

SitStayRead advances children’s literacy and reading confidence by bringing certified reading assistance dogs into K–2 classrooms across Chicago. Since 2003, the organization has helped students in under-resourced communities build literacy skills and a stronger connection to learning.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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