Railserve

Screenshot of the Railserve website homepage showing workers in safety gear, a train, navigation menu, and sections highlighting services and operational statistics.

The challenge

Consolidating brands with a quick turnaround

Railserve needed to merge three existing websites into a conversion-focused platform that would reflect the scale and credibility of their organization. A major corporate brand rollout also shortened the timeline, requiring a fast and efficient process. Key challenges were:

  • Merging three websites into a single CMS
  • Preserving existing SEO value and page rankings
  • Creating a modern, mobile-friendly experience across devices
  • Adapting to an accelerated timeline

The solutions

A cohesive site ready for performance and growth

The Orbit team introduced a “Fast Track” approach, prioritizing high-impact pages for an early launch while laying the groundwork for future expansion. In the end, the team delivered a scalable site that supports their unified branding and long-term growth. Key wins include:

  • Cohesive, modern design elements
  • An easy-to-manage CMS with flexible page modules
  • On-page SEO best practices to support traffic and visibility
  • Analytics and tracking to measure performance from day one

www.railserve.com

A leading industrial rail services company

Railserve, a Marmon Rail Group and Berkshire Hathaway company, provides on-site rail operations, logistics and infrastructure services across more than 75 locations in the United States and Canada.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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