The challenge
Unifying brands, audiences & marketing efforts
The MetaSource team was managing two separate websites, inconsistent messaging and a brand identity that no longer reflected their market position. Their team came to Orbit for help creating a more flexible, easy-to-manage system to scale with their business growth, while achieving the following goals:
- Transitioning to more outcome-focused messaging
- Consolidating their mortgage and corporate websites into a single experience
- Migrating a large resource library
- Modernizing the visual identity while maintaining trust and credibility
- Supporting multiple industries and buyer journeys without adding complexity
