Kikkoman USA

Screenshot of Kikkoman’s website homepage featuring soy sauce being poured, product images, and sections highlighting flavors, recipes, and food pairings on a red and white background.

The challenge

Balancing complex audience needs

Kikkoman needed a modern website experience that could support three distinct audiences while organizing a massive library of recipes, products and culinary content. They came to Orbit for help with a few key challenges:

Segmenting the experience for consumers, foodservice and manufacturers
Modernizing the brand without losing legacy and recognition
Cleaning up large recipe and product databases
Improving SEO and content discoverability
Creating scalable infrastructure for multilingual expansion

The solution

A scalable & modern multi-site experience

Orbit redesigned Kikkoman’s website experience, creating audience-specific pathways within one updated and cohesive ecosystem. Content, strategy, design and development updates have set up the Kikkoman team with a scalable, optimized website that tells their story more effectively. Key wins include:

Tabbed multi-site approach for clear audience distinction
Responsive, mobile-first user experience
Modern, bold design for an elevated look and feel
Copywriting optimized for GEO, SEO, & CRO
Restructured and streamlined recipe/product content

kikkomanusa.com

Reimagining the website experience for a legendary brand

Kikkoman USA is one of the world’s most recognizable food brands and America’s #1 soy sauce brand, serving home cooks, foodservice professionals and industrial manufacturers through a wide range of sauces, seasonings and culinary solutions.

The Kikkoman team continues to work with Orbit Media for ongoing optimization services with the goal of growing their organic search presence, expanding their web content and encouraging more conversions.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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