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University of Illinois Tax School
Continuing Education. Consistent Excellence.
The University of Illinois Tax School is one of the leading centers of education and certification for tax professionals. They offer a staggering array of course, webinars, in-person seminars, and other training courses in the school and around the region. The goal of the site was to make these courses easy to find and simple to sign up for.
By creating a navigation structure that let site users identify themselves by need, we made it easy to find courses that met their situation. This came especially handy when self-learning courses, webinars, and other virtual engagements became a matter of need rather than convenience. This was important both for individual learners and professionals buying courses and needed CE requirements for their teams.
In addition, we incorporated a robust ecommerce portion for signing up for classes and courses, as well as buying supplementary materials. Making sure that checking out was streamlined helped ensure conversions.
Taxes are complicated. But the experts at Tax School make them easier. Their new site reflects that level of expertise and user-focused service.
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