In a changing industry, a vital and dynamic website helps the Greeting Card Association benefit their members and stay firmly ahead of the curve.
There are many industries that are on unsure footing in a changing technological climate. The greeting card industry, which has been transformed by ecards and niche printing is one of them. But the Greeting Card Association embraces that change, working to balance the needs of large legacy companies as well as newer, disruptive brands. Orbit designed a site that appealed to every audience.
By designing a smooth and eye-catching site that captured the interests of disparate groups, the GCA’s new site appealed to traditionalists and cutting-edge aficionados alike. We provide simple access to information and the benefits of membership while steering visitors toward joining.
It’s a different world. But with their new website, the GCA continues to make a difference.
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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.