General Aviation Services

Website homepage for an aviation brokerage featuring images of private jets, company stats, available aircraft listings, and a navigation menu on a blue and yellow-themed layout.

The challenge

Replatforming without losing altitude

GenAv’s previous website platform had reached end-of-life, creating urgency to migrate to a scalable CMS without sacrificing their hard-earned search visibility. Their new site needed to function as both a marketing engine and an operational tool for their team. Key challenges were:

  • Preserving SEO equity across a deep library of pages
  • Creating a better backend workflow for managing detailed specs and updates
  • Creating a dynamic design without impacting page speed or web accessibility.

The solution

Custom post types, sleek design & careful migration

Orbit replatformed the site to WordPress, delivering an engaging design that brings high-quality photography front and center. Orbit’s web development team worked together to carefully and strategically redirect key pages and create a custom post type for easier back-end management. Key wins:

  • Preserved search ranking wins
  • An intuitive aircraft database tailored to their workflow
  • A scalable foundation for future growth
  • A polished digital presence that lets their expertise shine

www.genav.com

Aviation consulting experts

General Aviation Services is a trusted, full-service aircraft brokerage and consulting firm with over 56 years of experience. Known for their relationship-driven approach and Midwestern values, they provide end-to-end support across the aircraft ownership lifecycle.

To support their next phase of growth, they needed a modern platform that honored their legacy while elevating the buying experience.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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