The challenge
Generating more value
When Adams Street Partners came to Orbit, they wanted to update the look of their site to make it more dynamic, understand how to best highlight their value proposition and create a solid, easy-to-maintain framework to continue using the website as a tool for generating value for their organization. There were a few challenges we had to overcome, including:
- Specific compliance and messaging guidelines
- A hard launch date and a quick turnaround
- Targeting multiple audiences (new and existing employees and clients)
