Medical Website Design

Medical marketers know all too well that, despite their best efforts, an outdated medical website design fails to convert visitors. The website is a cornerstone of online marketing.

Desktop and Mobile Screenshot for Josselyn website

SEO matters more than ever in the medical industry

Search is a cost-effective marketing solution that reaches the growing audience. There is an estimated 160 million health related searches on Google each day.

It is the beginning of the consumer-to-patient journey. It is also the beginning of the sales funnel. Doctors and hospital administrators go to Google to research new equipment and medical devices. All these searches lead to a website.

Fundamentals of a healthy website

Across the medical industry, from private practices to equipment and device suppliers, online marketers drive business to websites. For website design to improve conversions, there are few essentials, from SEO to content, that you have to do right. Here are three fundamentals for healthy conversions:

  • Optimized for search. Keyword research is important step before design even begins. It informs the sitemap and the rest of the project.
  • Relevant imagery. It seems obvious, even the best design suffers if the images don’t connect with the content or help tell a story. The right images can help guide users around the site.
  • Responsive across devices. Whether at work or on the go, the website should be accessible on desktop, tablet, and phones.
Two screenshots of Perrigo website

Average YoY organic traffic lift from the last 50 projects (as of 7/23)


Successful website launches in last 12 months


Net Promoter Score for all clients in 2022

Two screenshots of Ageless Mens Health website

A prescription for better results

There is no one-size-fits all approach to web design. The design and functional requirements depend on what the visitor expects to do on the website.

For a private practice, the patient wants to schedule an appointment online. To order medical equipment online, the website will need to fitted with an e-commerce solution. We’ll take closer look at website features across the medical industry.

Features for physicians and private practice

The primary goal of this type of website is to bring more patients into the office. The website should include these three basics:

  • Online appointment scheduler
  • Menu of services
  • Map & directions

Features for hospitals and clinics

For larger organizations, feature prioritization will need to take into consideration both the needs of the site visitors and the capabilities of the organization’s internal systems when it comes to scheduling and other process-driven features. Here are three basics to include in the requirements:

  • Directory of doctors and staff
  • Career listings for healthcare professionals
  • Department & services search

Features for medical equipment sales

This category of websites serves a B2B audience. Visitors will want to see product images and details. This also can support sales representative when they are onsite. Three basic features to consider:

  • Product filters
  • Shopping cart or request a quote
  • Customer service contact forms

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Schedule your next website health checkup

With over a decade of experience and hundreds of projects, we have built a reputation as a trusted web design and development partner. Get in touch with us when you’re ready to talk about your medical website project.