Wine & Webinar: The Tools (and The Process) for Fast, Effective Content Marketing

What’s in your martech stack? People ask this all the time. We all have our own answers.

But rather than just review the tools we use, we’d like to show you how, when and why we use them. Free and paid, simple and robust, these are the things in our stack …and a quick demo of how they fit into a content program. 


Tools mentioned in the presentation:

  • Analytics: Google Analytics, Google Tag Manager, Google Search Console, Orbit’s URL Builder tool, Ghostery
  • ESP: Active Campaign
  • SEO: Moz, SEMRush, Ahrefs,,, Screaming Frog, Alexa
  • CRO/UX: Unbounce, Hotjar, Google Optimize, Tobii
  • Content: Google Docs (here is our article template), MarketMuse, SEMRush writing assistant, Grammarly, Snagit by Techsmith
  • Chatbot: Drift
  • Events: Zoom, Eventbrite, Bizzabo
  • Video: YouTube, Vimeo, Zoom, Camtasia by Techsmith
  • Social: CoSchedule, Buffer, SparkToro, Buzzsumo, Agorapulse, Talkwalker
  • Other: SurveyMonkey

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About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.