Wine & Webinar: How to Audit Your Content Using GA4: A Data-Driven Approach to SEO and Lead Generation

February 28, 2023 from 5-6pm CT

The 80/20 Rule tells us that 80% of results come from 20% of the efforts.

In marketing, it’s more like 90/10. Especially when it comes to content performance.

Do you know which specific URLs make up your top 10%? What content hooks your audience? Which specific sources of traffic perform the best?

In one hour, you’ll use GA4 to…

  • Find the articles and pages that get the best results from search

  • Learn to track the ROI from video at the page-level

  • Check the performance of your links and calls to action

  • Discover which actions will drive the greatest impact on traffic and conversions

This session covers the reports and analysis you can use to get better digital results and discover which adjustments have the greatest impact on traffic and conversions …without an expensive website redesign.

Sign me up

Can’t make it live? Register and we’ll send you the recording and slides. 

About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.