Virtual Event: The Complete B2B Content Creation Playbook

A proven process for producing high-performing B2B content that ranks, resonates, and drives results.

High-performing content doesn’t happen by chance. It’s built step by step, from strategy to search, from structure to sharing. After 15+ years of writing and promoting over 600 articles (earning 3M+ annual views), we’ve honed a repeatable process that works.

This session breaks it all down:

• Finding the intersection of search, social, and subject matter expertise
• Keyword research: When to dig deep—and when to skip it
• New URL vs. existing page: The traffic-boosting decision nobody talks about
• Formatting, visuals, and contributor quotes: The small details that make a big impact

It’s a mix of strategy and tactics, data and creativity. This session is built for writers, marketers, and strategists who want a structured approach to content creation. Expect real-world insights, data-backed strategies, and ideas you can apply immediately.

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