Virtual Event: XEO and the Future of Search

Search engines are no longer the only play in the search game. AI chatbots have changed how people find information and what brands they trust. Join us for a lineup of expert-led sessions on XEO—the intersection of SEO and AI optimization—at this free event about the future of search. Brought to you by MarketingProfs and Search Engine Journal.

Sessions cover…

• How AI broke a fundamental layer of the web in 2025—and how you can fix it for your brand in 2026
• What CMOs need to know about GEO
• How to use E.E.A.T. to increase brand trust with search engines and end users
• Why zero-click is only getting more important—and how to use it to your advantage
• How to attribute the results of your search marketing spend the right way and make the case for a larger XEO budget

Register for free