LinkedIn for B2B Marketers: Content Promotion, Networking and Lead Generation

We aren’t like B2C brands.

They love likes. We love leads.
They love reviews. We love referrals.
They’re about quantity. We’re all about quality.

For a B2B business, social media builds trust and supports lead generation. It’s about connecting with people and promoting your highest value content.

This session is a practical breakdown of what we’ve learned after 16 years on social media, as a B2B brand focused on lead generation.

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