We aren’t like B2C brands.
They love likes. We love leads.
They love reviews. We love referrals.
They’re about quantity. We’re all about quality.
For a B2B business, social media builds trust and supports lead generation. It’s about connecting with people and promoting your highest value content.
This session is a practical breakdown of what we’ve learned after 16 years on social media, as a B2B brand focused on lead generation.
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