LinkedIn for B2B Marketers: Content Promotion, Networking and Lead Generation

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We aren’t like B2C brands.

They love likes. We love leads.
They love reviews. We love referrals.
They’re about quantity. We’re all about quality.

For a B2B business, social media builds trust and supports lead generation. It’s about connecting with people and promoting your highest value content.

This session is a practical breakdown of what we’ve learned after 16 years on social media, as a B2B brand focused on lead generation.

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