Orbit Client-Only Event: How to Create (and Measure) Content for Lead Generation

Building a consistent content marketing strategy can be kind of tricky. Having a great piece of content is not enough.

To make your content shine and accomplish business goals, you need to create a content marketing funnel, find out the most suitable content for each stage, get your content in front of the right audience, and make sure the funnel works.

Additional resources:

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About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.