LinkedIn for B2B Marketers

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By Andy Crestodina

AI, Content Promotion, Networking and Your Personal Brand

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For a B2B business, social media builds trust and supports lead generation. It’s about making real connections with relevant people and promoting your highest value content.

  • Personal branding, best practices for you personally, not just your brand
  • Topic research, find the triggers for big engagement
  • Content promotion, including the LinkedIn newsletter, our top recommendation.
  • Networking, from research to follow up
  • Analytics …maybe AI can find insights in our LinkedIn data!

This video is a practical breakdown of what we’ve learned after 16 years on social media, updated with AI methods and prompts.

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AI for B2B Content and Lead Generation

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There is more where this came from…

The best content from this blog are available all in one place – our book. Now on its 7th edition.

Content Chemistry, The Illustrated Handbook for Content Marketing, is packed with practical tips, real-world examples, and expert insights. A must-read for anyone looking to build a content strategy that drives real business impact. Check out the reviews on Amazon.

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Book cover of "Content Chemistry" alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.
 

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