True Confessions of a Digital Marketer

The Long Road from Zero to 3 Million Readers Per Year

Sit back and watch the stories and strategies from 18 years of publishing. We’re sharing how we built the content program that grew our business with $0 in ad spend. Ours is a purely organic growth strategy and in this session, we share how we built it.

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  • The failures, missteps and abandoned formats.
  • The single phrase that drives our PR opportunities.
  • How Orbit has adapted its content …then adapted again.
  • The three mindsets that make it all possible

This session takes you through the methods and madness of the ever-shifting landscape of topics, channels and formats. And we show the things that never change…

Take an hour to see the inside of a mature content program.
Take away new ideas for your content strategy.

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There is more where this came from…

The best content from this blog are available all in one place – our book. Now on its 7th edition.

Content Chemistry, The Illustrated Handbook for Content Marketing, is packed with practical tips, real-world examples, and expert insights. A must-read for anyone looking to build a content strategy that drives real business impact. Check out the reviews on Amazon.

Buy now direct $29.95

Book cover of "Content Chemistry" alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.