Are you giving them information that cannot easily get elsewhere?
QuickSprout put together a useful infographic about creating the perfect social media post. This is a great visual that covers posting on YouTube, Facebook, Twitter, Pinterest, and Google Plus.
Step 3: Make It Visually Appealing
Our minds process visual information much faster than we can by just reading. This Food Network post about their 5 Best Macaroni Salad Recipes shows a colorful picture of a macaroni salad that instantly inspires readers to want to make these delicious looking recipes!
Do you have appealing colorful images?
Do your pictures relate to your content?
Do your pictures inspire the emotion you are seeking from your readers?
Step 4: Be a Story Teller
Telling stories puts you in a position of someone with experience and authority and you instantly become more relatable to your audience.
Quoting people identified as experts in your field gives you instant credibility.
Do a round-up blog post where you interview several notables about one particular topic.
Video testimonials from celebrities about you, your products, or your service makes you look good. Sales For Life, an authority on social selling, compiled advice from twelve different personalities in their blog post, “Inspire Your Social Selling With These 12 Expert Quotes.”
Step 8: Spread Your Content on Social Media
Social media can amplify your message and cause it to reach others faster than we ever imagined.
Regularly promote your own blog posts on the most common social media channels your audience uses. After you create a piece of content, you must share it several times so more of your audience sees it. Check out this online networking guide.
Make your content so valuable that they feel compelled to share it with others. In his book Contagious: Why Things Catch On, Jonah Berger says that people share cool things out of a desire to look good in the process. He refers to this as “social currency.”
Kristi Dement combined her love of bed and breakfasts and online marketing to be the founder and CEO of Bed and Breakfast Blogging, a hospitality marketing company specializing in strategic blogging and keeping an active social media presence for her clients. You can follow her on Facebook, Pinterest, and Twitter.