The challenge
Building a website from the ground up
After separating from their parent company, Stuart Rush was operating from a temporary landing page that didn’t provide the modern digital presence needed to establish their independent brand. They came to Orbit for help designing and building a new website, with the following challenges in mind:
- Building a fully autonomous website on an accelerated timeline
- Migrating and structuring an extensive product catalog
- Creating a new site architecture
- Establishing a distinct brand identity and messaging
