Congrats, it’s launch day!
In the Launch Zoom meeting, you and your Orbit project team will join together to push your site live.
By making these changes together, we can instantly address any issues that may arise during the process.
Launch day isn’t the end — it’s the beginning. The beginning of your website promotion and optimization journey.
Once the site is live, check it out and explore. We’ll be doing the same on our end, testing everything from the mega menu to button animations.
If you told your colleagues about the launch…
A few days after the launch, we’ll schedule the post-launch strategy meeting where we revisit the project goals and celebrate achievements. We’ll wrap up the project and make sure you have the appropriate contact information for when you need help with your website.
Now that your website has launched, your project team will be completing their post-launch tasks and scheduling a project transition meeting with your team. This meeting reintroduces your web strategist and introduces you to our Client Success Director.
In preparation for the transition meeting, your project team takes steps to wrap up the project.
The Website Health Review provides a snapshot of key performance metrics at the time of launch and highlights potential areas for improvement to support your ongoing optimization efforts. Key areas assessed include:
After launch, you’ll receive notifications from Google Search Console. These emails can feel urgent, but here’s what you need to know:
In preparation for the transition meeting, your project team will confirm that the website goals identified in the proposal and throughout the project have been met.
This includes reviewing key objectives, ensuring all agreed-upon features and functionalities are in place.
The team may have identified opportunities during the project or after the launch. In such cases, a list of recommendations or actions is provided for your team to consider and implement.
Your site is a living representation of your brand. Content updates are not only expected but essential as your customers learn more and your organization grows or shifts focus.
Our team will continue to support you. Your strategist will check back to see how the site is performing and we’ll also explore any enhancements or optimization opportunities to drive even more value from your website.
If you have questions about how your CMS works, refer to your “how-to” documentation on the website or the recording of your personal CMS training.
We hope you are as delighted as we are about your new website.
We’ll reach out soon for feedback about the project, the process, and the team.
Looking forward to a continued partnership with you!
After your site has been live for 60–90 days, we conduct a post-launch performance evaluation designed to measure what matters.
Our goals are simple: To celebrate the successes and to help you clearly demonstrate the business impact of your new website to internal stakeholders.
If baseline tracking was in place on your previous site and we have clean comparison data, we’ll deliver a report that highlights:
When our evaluation is complete, Shahin will contact you to schedule the walkthrough and discuss other opportunities to work together.
