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Content Chemistry:
An Illustrated Guide to Content Marketing

Content Chemistry is the result of thousands of conversations with hundreds of companies over the last 12 years. Through all of that experience, we've learned a lot about marketing online. Here are the most important and effective lessons we've learned.

CONTENT CHEMISTRY:
An Illustrated Guide to
Content Marketing

by Andy Crestodina

Price: $19.95

To be successful, websites must do two things: 1. Attract visitors, and 2. Convert those visitors into leads and customers. In order to do this, web marketers must do two things: 1. Create content, and 2. Promote it. Content makes the difference between success and failure on the web. This book is organized accordingly:

• Traffic: attracting visitors
• Conversions: Getting visitors to take action

• Creating content
• Content promotion

LOOK INSIDE CONTENT CHEMISTRY

By the time you finish reading Content Chemistry, you'll have a solid understanding of all the main topics and the specific actions you’ll need to take to succeed on your own. You’ll know which actions lead to which outcomes. You’ll know where you’re going and how to get there.

Beyond this, my hope is that your new insights into web marketing will motivate you to get started and stay active. I hope you realize that web marketing is enjoyable because it’s creative, something both social and analytical. There’s nothing intimidating about it. You may discover that, yes, web marketing is critical to modern business, but it’s also a lot of fun.

Andy Crestodina
Strategic Director, Orbit Media Studios

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