The Orbiter

By now it’s no secret—your brand should probably be advertising on Facebook. With 800 million users and counting, an ecosystem that encourages sharing, and an advertising platform that allows you to target ads with laser-precision, Facebook has become a major player in online advertising. Read More >

Back in September I attended a number of events hosted in Chicago as part of Social Media Week.  One event, titled Elevating Chicago, was a panel discussion that focused on how three Chicago non-profits successfully connected online and offline marketing to drive the success of their respective campaigns. One of the non-profits was the Chicago Architecture Foundation (CAF). Read More >

This year’s Chicago Cause was a huge success. I want to take a few moments to give a shout out to all the applicants, the finalists, our partners, and most of all our 2011 Chicago Cause recipient! Read More >

These are the three most important parts of content strategy. It’s the trinity of modern marketing. This short post includes some practical “I-can-start-doing-this-today” tips. All you need is a website with a blog and a newsletter. Ready? Let’s go! Read More >

Imagine you’re sitting at a desk, staring at a new piece of technology. It’s a type of tool that allows you to communicate in new ways. It connects people instantly. It’s supposed to be better than the older tools. Everybody’s talking about it. They say you should use it but you’re not sure how or why…

…the year is 1910 and the device is a telephone. Read More >

Although we’re trend watchers, we’re not bandwagon jumpers. We don’t seek to build things just because they’re popular.  We build things that make sense for our clients.  Still, when a tidal wave is coming (or arguably already here) we have to chime in.

So here’s a pocket guide to marketing to your pocket. Read More >