Recruitment Web Design

For staffing companies, a great website is your first recruiting tool.

Your website is a critical aspect of marketing. An effective recruiting website design must be a magnet for candidates and clients, and be easy to update quickly, as positions open and close.

Orbit Media is an expert at both form and functionality. We help recruiting and staffing firms create attractive, easy-to-use sites that appeal to all their visitors.

Here are a few key web design considerations for recruitment firms.

Marketing Web Design

Navigate Job Openings

Your site’s navigation style depends on the number of jobs you typically post at any given time. We generally recommend:

  • 3-10 open jobs: include them all in one list
  • 11-25 open jobs: group them into clickable categories
  • 25+ open jobs: group them in categories, and add a search tool

Are the jobs located around the country? Consider a clickable map.

Know Your Audience

The better you understand your potential candidates, the more likely you’ll be to appeal to them on the position pages. You definitely don’t want to overwhelm them, so remember that you don’t need to tell them everything. Focus on the job aspects and company benefits most likely to grab their attention.

You want simple, approachable content. Never make the job description sound like a robot wrote it. A human is applying; remind them that a human is hiring, too.

Every job is meaningful in some way. Focus on that meaning.

Encourage Online Applications

Short, simple contact forms typically work best. You likely have very motivated visitors, seeking employment. When visitors apply online, ask for any information that would be important for quickly qualifying or disqualifying the candidate. Also, allow candidates to upload a resume.

When a new job applicant fills out the form, your site should automatically notify human resources, as well as the appropriate hiring manager.

Remember to integrate your internal systems.

You may need to connect the recruiting site to internal candidate management systems. This can avoid double-entry of job postings or candidate information.

Build Trust

Perhaps more than in most industries, trust is critical in recruitment. We build sites that quickly build trust through:

  • Pictures and bios of company leadership
  • Mission statements that explain why the company was started
  • Quotes from happy clients and placed candidates (important for temp agencies)
  • Confidentiality statements

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts who follow best practices and work closely with web strategists and project managers to create your perfect site.

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