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Your recruitment website is a critical aspect of marketing
An effective recruiting website design must be a magnet for candidates and clients, and be easy to update quickly as positions open and close.
Orbit Media is an expert at both form and functionality. Whether you’re a recruiter or a staffing firm we help you build attractive, easy-to-use sites that create a user experience that appeals to all visitors.
Here are a few key web design considerations for recruitment firms.
Navigate job openings
Your site’s navigation style depends on the number of jobs you typically post at any given time. We generally recommend:
- 3-10 open jobs: include them all in one list
- 11-25 open jobs: group them into clickable categories
- 25+ open jobs: group them in categories, and add a search tool
Are the jobs located around the country? Consider a clickable map.
15% is the average increase in conversion rate for websites designed by Orbit.
Simple web design that attracts top talent
Finding top talent should be easy. Our intuitive interfaces simplify the job application process, create a seamless candidate experience that guides talent through recruitment, and help potential clients find the candidates they need.
We create websites that showcase your company culture and values and make it easy for potential candidates to navigate and apply for open positions.
14%
Average YoY organic traffic lift from the last 50 projects (as of 7/23)
45
Successful website launches in last 12 months
100
Net Promoter Score for all clients in 2022
Every job is meaningful in some way. Focus on that meaning.
The better you understand your potential candidates, the more likely you’ll be to appeal to them on the position pages. You definitely don’t want to overwhelm them, so remember that you don’t need to tell them everything. Focus on the job aspects and company benefits most likely to grab their attention.
You want simple, approachable content. Never make the job posting sound like a robot wrote it. A human is applying; remind them that a human is hiring, too.
We’re focused on creating exceptional work for clients
Web development that drives results
A successful recruitment website is more than just a pretty face. It’s a powerful tool that combines stunning visuals with strategic functionality to attract top talent and streamline your hiring process.
Orbit design’s and develop’s websites specifically for recruiters and staffing agencies, focusing on driving measurable results.
Our web design and development:
- Is fast, easy to update, and able to integrate seamlessly with your existing systems
- Ranks high in search engines to increase traffic and attract more candidates
- Is intuitive and easy for visitors to use, compelling them to take action
- Is accessible to all users and works flawlessly on any device or screen size
- Provides easily measurable data and analysis
Encourage online applications
Short, simple contact forms typically work best. You likely have very motivated visitors seeking employment. When visitors apply online, ask for any information that would be important for quickly qualifying or disqualifying the candidate, and allow candidates to upload a resume.
When a new job applicant fills out the form, your site should automatically notify human resources, as well as the appropriate hiring manager.
Remember to integrate your internal systems.
You may need to connect the recruiting site to internal candidate management systems. This can avoid double-entry of job postings or candidate information.
Attract qualified candidates with targeted content
Engage potential candidates by creating content that resonates with job seekers during their job search. Here’s how:
- Highlight unique job opportunities and company benefits
- Showcase your company culture and values
- Provide clear calls-to-action for applying
- Optimize content for search engines to increase visibility
By tailoring your website content to your target audience, you’ll attract more qualified candidates and potential clients.
Perhaps more than in most industries, trust is critical in recruitment.
We build sites that quickly build trust through:
- Pictures and bios of company leadership
- Mission statements that explain why the company was started
- Quotes from happy clients and placed candidates (important for temp agencies)
- Confidentiality statements
Get a website designed with empathy and strategy
Know your visitors. Know what drives them to action. Understand how to solve problems. We’ll build a website that gives them everything they need.
