Your website is a critical aspect of marketing. An effective recruiting website design must be a magnet for candidates and clients, and be easy to update quickly, as positions open and close.
Here are a few key web design considerations for recruitment firms.
Your site’s navigation style depends on the number of jobs you typically post at any given time. We generally recommend:
Are the jobs located around the country? Consider a clickable map.
The better you understand your potential candidates, the more likely you’ll be to appeal to them on the position pages. You definitely don’t want to overwhelm them, so remember that you don’t need to tell them everything. Focus on the job aspects and company benefits most likely to grab their attention.
You want simple, approachable content. Never make the job description sound like a robot wrote it. A human is applying; remind them that a human is hiring, too.
Every job is meaningful in some way. Focus on that meaning.
Short, simple contact forms typically work best. You likely have very motivated visitors, seeking employment. When visitors apply online, ask for any information that would be important for quickly qualifying or disqualifying the candidate. Also, allow candidates to upload a resume.
When a new job applicant fills out the form, your site should automatically notify human resources, as well as the appropriate hiring manager.
Remember to integrate your internal systems.
You may need to connect the recruiting site to internal candidate management systems. This can avoid double-entry of job postings or candidate information.
Perhaps more than in most industries, trust is critical in recruitment. We build sites that quickly build trust through:
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
