Page designs

Page designs are the collaboration of all your efforts, layouts, design concepts, and copywriting put into a final version of the product.

This is where you will get the full feel of the website and demonstrate a cohesive visual identity and interpretation of your brand aesthetic in line with user-experience (UX) and accessibility best practices.

The shopify design team working

A beautiful and UX-friendly presentation of your brand

Based on the established design direction and discovery phase discussions, your project designer will create a web-friendly interpretation of your brand:

  • Visually-appealing, beautiful site
  • User-friendly and intuitive
  • Compliant with accessibility standards

Align your digital presence to your business objectives

Page designs compile your assets, branding, and design elements into a cohesive visual identity that resonates with users and aligns with your website goals — whether that’s engagement, conversion, or aesthetics.

Keep in mind…

The design will offer enough flexibility to allow you to manage your content and design pages within the CMS. This allows you to make changes and additions on the fly, within a design system intended to look and behave as expected.

You’ll receive a beautiful and functional website design which will show you what our team intends to develop.

illustration of a brand guide

Focused on UX and intuitive design

The web designer on your project is a highly skilled, experienced artist who balances creativity with usability. We’ve delivered thousands of websites that meet both of these criteria.

Kyle Russell headshot
brian lueck website designer
Kurt Cruse headshot photo, man with a great beard, kind eyes, and access to alt text.

Our designers work closely with copywriters to create sites for your visitors, combining audience insights, human psychology, and design principles to guide users toward action.

And it’s what makes your website work.

After designs…

It’s time to build. Let’s start Development.

Think about your website like a house. We’ve laid out the blueprints (Layouts), figured how many rooms we need and what goes in them (Content Planning and Copywriting), selected our aesthetic direction (Designs) — so now it’s time for the builders (developers) to get to work.

IMPORTANT: We’ll need all new or revised page copy, images, videos, and related assets for content entry in just a couple of weeks. Your Content Workbook should have this plan outlined. Will you be ready?

A few quick notes

During the Design phase, our focus is on the look and feel of the site, finalizing our approach to imagery, iconography, button styles, color, texture, and more.

While your designer may introduce the concept of hover states and other animation elements at this point, these will come in the next phases of the project.

Things to consider as you’re reviewing your Designs:

  • Do you have the assets — testimonials, statistics, images, videos — to complete this vision based on your website’s content plan?
  • Will this design meet the needs and expectations of your primary visitors?
  • Are there any changes that would greatly impact the ROI of this project?