WorkForce Software

The challenge

An outdated, robust website

Workforce Software provides a comprehensive tool that streamlines, improves and expands operations for highly complex organizations.

With a software suite that truly does it all, they needed expert content strategy and web design to break down the who, what and why behind their brand, and inspire more users to convert. Some of their key challenges were:

• Outdated, difficult to update CMS
• Conversion optimization
• Difficulty integrating with 3rd party tools
• A robust & convoluted sitemap

The solution

Content strategy, seamless UX & modern design

Orbit’s team got to work building out a modern site that enables a multilingual plugin, 3rd party integrations and more.

With laser-focused design and development and an operations-forward content strategy, our team transformed the Workforce website into a marketing and lead gen machine. Some other key wins include:

• A modern, easy-to-update backend
• Conversion-optimized copy & web strategy
• Highlighting social proof, case studies & use cases
• Streamlined nav & sitemap

The results

Dramatic increases in AI traffic sources, key events & organic traffic

Orbit’s web design, development and content strategy efforts have led to significant results for Workforce. More users are finding the website through organic search and AI, and the increase in traffic is driving more user engagement.

• 37,300% increase in AI traffic YoY
• 323% increase in key event rate YoY
• 311% increase in organic home page traffic YoY
• 221% increase in organic traffic to all pages YoY