Wilbert

A montage of Wilbert funeral planning website pages, featuring promotional text and photos of families.

The challenge

Complex audiences & integration requirements

Wilbert came to Orbit Media for help expanding, organizing and modernizing their outdated website. With a new marketing strategy aimed at families rather than funeral professionals, the Wilbert site needed updated design, messaging and functionality to best fit the needs of both B2B and B2C audiences. Our goals:

  • Seamless experience from the website to a digital planning tool
  • Differing visual identities for B2B & B2C audiences
  • Addressing SEO, AEO & CRO opportunities
  • Evolving visual & verbal brand positioning

The solution

Close collaboration & technical expertise

In close collaboration with Wilbert and Afterword, Orbit’s team designed and built the updated web experience. With our focused copywriting, updated navigation, the interactive Afterword tool, two separate design experiences and complex web development, the new site came to life. Key wins include:

  • Varied page block designs built into WordPress for easy content admin
  • Conversion, search & AI optimized copywriting
  • Modal embed shortcode & iframes to power a planning tool and locator tool
  • Event tracking & reporting setup in GA4

wilbert.com

Modernizing a legacy brand for the future of memorialization

Wilbert Funeral Services has been providing burial vaults, cremation urns and other memorialization solutions to funeral homes since 1880.

To showcase their recent switch in messaging from a B2B to B2C approach, the Wilbert team came to Orbit to modernize their site, speak to pre-need and at-need families and integrate with a funeral planning tool.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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