Van Drunen farms started by providing customers with potatoes, peas, beans, onions, cabbage and carrots. As both farmers and processors, Van Drunen has multiple audiences and many buyers. They needed a site that would help every kind of customer along their buyer’s journey.
At Van Drunen, they are keenly aware of everything it takes to produce food the right way – from farm to fork, and their website had to highlight a commitment to those values. Potential customers can get the information they need in a user-friendly manner, finding the products and processes that they are looking for, and then are easily moved toward an clear action.
Van Drunen partnered with Orbit to build a website that showcased each of their quality ingredients, highlight their superior processes and capture the legacy of their family owned company.
White space was employed to highlight the beautiful imagery that Van Drunen provided for each of their ingredients. The product pages make it easy for potential customers to navigate through all of the product options.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts who follow best practices and work closely with web strategists and project managers to create your perfect site.