The Care Team

A website homepage for The Care Team features smiling people, key service statistics, care information, and navigation menus for end-of-life and home care services.

The challenge

Unifying two websites & driving more organic traffic

The Care Team relied heavily on paid advertising to drive website traffic, with nearly half of all visitors arriving through paid channels. Additionally, a recent merger left their website content siloed and confusing, making it difficult to find relevant local information. Additional challenges included:

  • Inconsistent messaging and brand experience
  • Consolidating content from two domains
  • Improving local SEO performance across multiple states
  • Creating a scalable content structure for future growth

The solution

A unified, SEO-focused platform built for patients & families

Through content planning, copywriting, design and SEO, Orbit created a website for TCT that helps users quickly locate available services. The new site better serves patients, caregivers and referral partners while positioning The Care Team for stronger organic visibility. Key wins include:

  • Location-specific pages optimized for local search and Google Business Profile
  • Copywriting that balances compassionate language with compliance requirements
  • Modern, cohesive and web accessible design
  • A modern, easy-to-manage platform built with scalability in mind

www.tct-cares.com

Compassionate end-of-life care

The Care Team provides high-quality hospice and palliative care to patients across Illinois, Indiana, Michigan, Ohio, and Pennsylvania. They focus on providing personalized, compassionate care to people facing serious illness– bringing comfort, dignity, and peace into the place they call home.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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