Logical Position

Webpage screenshots for a digital marketing agency featuring service offerings, brand case studies, and corporate branding.

The challenge

Bringing new branding to life online

Logical Position needed a modern website that reflected its updated brand identity while supporting a large, complex content library. The project also had to accommodate legacy content structures and give the LP team a manageable way to build and maintain more than 200 pages. Key challenges:

  • Translate detailed brand guidelines into a functional website
  • Simplify content management and support future growth
  • Migrate legacy case studies and gated resources without losing SEO value or functionality

The solution

A custom-built website with room to grow

Orbit transformed LP’s new brand into a custom Elementor theme, pairing a tailored design system with practical development solutions and copywriting optimized for search, brand positioning and conversions. Here’s how we did it:

  • Custom design system to translate branding into a web-friendly theme.
  • Created eight reusable page templates for scalability and easy content admin.
  • Migrated legacy content while preserving data, search equity and gated resource functionality.
  • Wrote conversion-focused copy that established the new brand voice.

lp.agency

A new digital presence for a digital marketing leader

Logical Position is an industry-leading digital marketing agency that helps businesses of all sizes grow through strategic digital marketing services. With more than 16 years of experience and 60,000+ accounts managed, the company was ready for a website that reflected its evolution from a fun tech startup into a mature, confident industry leader.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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