Spectrum Energy

Screenshot of a corporate website for Spectrum offering energy consulting services, showing two men discussing documents and metrics on incentives, projects, and years of expertise.

The challenge

Turning specialized expertise into a clearer story

Spectrum offers valuable services to their clients, but their website wasn’t effectively selling their expertise. Their site was struggling from an outdated experience, thin service pages and unclear differentiators. They came to Orbit for help achieving the following:

Clarifying their services/merging content from two domains
Surfacing proof points, awards, & business value more effectively
Addressing key questions & objections
Optimizing for search & conversions

The solution

Stronger positioning, cleaner UX & updated design

Orbit’s team helped Spectrum modernize their site experience and better connect with their target audience. We sharpened the messaging around audiences, services and outcomes, and designed and developed a modern, conversion-optimized experience. Key wins include:

Updated navigation that highlights services & results
Messaging focused on proof, performance, & ROI
Clearer calls to action designed to drive qualified inquiries
An accessible, optimized user experience & modern design

spectrumenergyllc.com

Experts in energy efficiency & building performance

Spectrum Energy helps commercial building owners, engineers and contractors improve system performance, reduce operating costs and stay ahead of compliance through energy consulting, commissioning, HVAC testing, adjusting, and balancing (TAB), and funding support.

Check out these related projects

Screenshot of a commercial HVAC company's website homepage featuring service information, statistics, team photos, and navigation menus.

Havtech

36% increase in total organic traffic

Railserve

Merging three brands in one high-speed launch

Website homepage featuring an illustration of an underground stormwater system beneath buildings, with text about stormwater solutions and regulatory compliance. Approval process steps are partially visible on the right.

StormTrap

566% increase in key event rate

Cover of Luck Companies Impact Report featuring two people in protective gear examining a beehive, with sections on sustainability, creativity, and leadership.

Luck Impact Report

A digital publication that builds trust & wows users

A company webpage displaying a bold headline "Transforming Transportation by Redefining Expectations" and images of a construction site, office meeting, and various business teams. The sidebar highlights key features.

Vantage Group

“Orbit’s ability to deliver high-quality work was impressive”

Modern Exteriors

Building brand equity from the ground up

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Send Stephanie a message