Sales Tax Institute is a sales and use tax training company. They specialize in courses geared towards sales professionals looking to build the knowledge, skills, and confidence they need to scale. The issue was their website didn’t reflect the stellar courses and resources they had available.

We gladly accepted the challenge of revamping their website to better position them in the eyes of sales professionals and search engines. The challenge came with restructuring a lackluster conversion strategy and implementing and creating a more user-friendly experience that emphasized searchability.

The result was a website that spotlights their resources, tells a better story of the team behind Sales Tax Institute, and is primed for search engine rankings.

“They have a great process and great team members.”

Diane Yetter, Founder of Sales Tax Institute

What it’s like working with the Orbit team

“We have a very data-intensive website. We were looking for better ways to make the information and resources that we offer to our users much more accessible.

Orbit has a great process and great team members.

Our business is not one that people want to learn about. The Orbit team wanted to understand who our customers were, what they’re looking for and what we offer.”

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.