Pinion is a leading advisory and accounting firm dedicated to the food and agriculture industry. They serve a range of businesses within the food and ag, food and beverage, manufacturing, distribution and regional industry spaces. They draw from industry-specific insights and experience, as well as the latest data, trends and focus areas, to ensure their clients are always moving forward.
The challenge
Pinion came to Orbit in need of a modern, effective and UX-friendly website. The main challenge was finding a streamlined and cohesive way to tell the Pinion story, while showcasing the full range of their diverse business and audiences. There were a few key goals with this project:
The solution
Orbit worked closely with the Pinion team to understand the full depth and breadth of their audiences and services. Effectively speaking to these diverse groups required balanced and targeted storytelling and enhanced UX through site structure, on-page copy and navigation. Here’s how we made it happen:
The results
Orbit’s UX, search and conversion-driven website updates have led to meaningful results. Our comprehensive content strategy and copywriting for Pinion’s industry and service pages have resulted in:
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
