The challenge
Replatforming, refreshing & rebranding
This was PCA’s third time coming to Orbit for website design services. Because we had previously created their site, there were some great bones to work with– the site was easy to navigate, easy to update and had clean, UX-driven design. However, changing internal priorities, updated branding and the need for a new platform brought PCA back to Orbit. The key goals were:
- Telling a more cohesive story
- Matching design to updated branding guidelines
- Ensuring web accessibility
- Increasing recruiting and lead gen