Packaging Corporation of America

A webpage from Packaging Corporation of America, highlighting custom packaging solutions, benefits, testimonials, and the importance of environmentally friendly packaging.

www.packagingcorp.com

Quality corrugated packaging solutions

Packaging Corporation of America (PCA) designs and manufactures corrugated packaging for businesses. PCA serves a wide range of industries– from food and beverage to ecommerce and manufacturers. Whenever packaging lands on your doorstep or you see a cardboard display in a store, there’s a good chance CPA is behind it.

We have a great relationship with the folks at PCA– which is why they’ve come back to us for website redesign services on three separate occasions.

The challenge

Replatforming, refreshing & rebranding

This was PCA’s third time coming to Orbit for website design services. Because we had previously created their site, there were some great bones to work with– the site was easy to navigate, easy to update and had clean, UX-driven design. However, changing internal priorities, updated branding and the need for a new platform brought PCA back to Orbit. The key goals were:

  • Telling a more cohesive story
  • Matching design to updated branding guidelines
  • Ensuring web accessibility
  • Increasing recruiting and lead gen

The solution

Telling a more cohesive and compelling story

Our team helped PCA step outside of the box and gave their site a refreshed look and feel. We moved the website from Mighty-Site to WordPress and focused on updating their web strategy to attract both new and existing customers, as well as potential recruits. The result is a new and improved site that better highlights the values PCA upholds and brings to their clients. Here’s how we did it:

  • Refreshed site navigation & architecture
  • Updated & accessible designs
  • Improved conversion copy
  • Increased social proof

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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