Changing the conversation about insurance.
Maestro Health is a 3rd party administrator for employee health and benefits. They primarily work with insurance brokers familiar with self funded insurance.
The insurance world is filled with its own web of complicated vocabulary. Maestro recognized that their niche of the insurance world was complicated, and one of their goals in the project was to adjust their messaging to be easier to understand. Our copywriting team advised on best principles for writing for the web, and let Maestro’s product experts explain how they were different from the rest.
The other area that Maestro wanted to focus on was a website platform that was easy to update. Our term created an easy to manage navigation structure and media library that made it easier for them to keep the website up to date. Now Maestro has a solid marketing website that can serve as the hub of their business for the foreseeable future.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.