fieldwork.com

A long-time Orbit client

Fieldwork has spent decades getting the right people in the right places so that businesses can conduct research that improves their products or services. Fieldwork offers a range of options for companies, including tools, technology and on-site support to improve market research insights.

Fieldwork is a Chicago-based, long-time Orbit client– they have utilized our web redesign and digital marketing services since 2013.

The challenge

Outdated messaging and design

Fieldwork has worked with Orbit a few times over the years to create a website that converts, attracts organic traffic and showcases their expertise. After almost 5 years with the same site, it was time to modernize and improve things. There were a few key areas in need of improvement:

  • A messy & muddled navigation
  • Outdated design elements
  • Outdated messaging & offerings
  • Site health & accessibility

The fix

Reimagined site structure and strategy

Orbit got to work building out a new website for the Fieldwork team that would better showcase their current capabilities. We reimagined the way users interact with the site, which led to improved copy, new, modern design and a streamlined navigation:

  • New and improved mega menu
  • Refreshed conversion strategy
  • New CTAs, updated copy, & social proof
  • New airy, clean & modern design
  • AA accessibility compliant, responsive & mobile-friendly

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.