Erikson is a graduate school for early childhood development, education and social work. Through their graduate school, professional development and family community programs, Erikson strives to build an equitable future where every child thrives.
Erikson is a long-time client and partner who first came to Orbit in 2017. Since then, our teams have worked together to enhance and redesign their sites to continue informing, inspiring and connecting with families and early childhood professionals.
The challenge
Erikson provides education, research support and community services to individuals across the United States– which means they have a very robust and complex site. They came to Orbit for help streamlining and simplifying their website, while increasing traffic, engagement and conversions. Here were the key challenges:
The solution
“We found a partner that truly understood us”
Orbit’s team diligently gathered data, audited site content and focused on UX to create a website that clearly speaks to different audiences, catering to their individual needs and making it easy to find the information and answers they are searching for. Our writers, designers and developers worked together on the following:
The results
After the launch of their new website, the Erikson team saw an increase in conversions and session duration, which directly supports their goals of improved user engagement. We’re so proud of the way this site turned out– and so happy to report that Erikson’s new site sufficiently meets the needs of all their audiences.
Amy Mikel, MBA, Executive Director, Erikson Institute
“We found a partner that truly understood us”
“The idea of doing a website redesign for a higher education website can be daunting and overwhelming. With Orbit, we found a partner that truly understood us.
At Erikson Institute, we are a very small group, and we rely on outside partners to help deliver the expertise we need. Orbit’s team provided the bench of people we needed to achieve our goals. Since the launch, we have delivered a 45% increase in newsletter signups, creating an engaging way to maintain relationships with Erikson.”
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
