Erikson is a graduate school for early childhood development, education, and social work. Though a well-established institution, they needed a messaging refresh that prioritized a clear conversion path for users.
There was some heavy lifting on content strategy due to a complex website with different audiences, conversions, and post types. Our team worked diligently to shift the focus to the user experience and create a website that spoke to their needs and made finding answers to their questions smooth.
Institutional websites will always be complex, but we’re proud to have removed the complicated portion of such a robust website with more informative content and user-friendly navigation. Erikson now has a website that meets the needs of students no matter the stage they are in their journey.
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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.