Downtown Apartment Collective

downtownapartmentcollective.com

A digital concierge for luxury apartment seekers

Downtown Apartment Collective (DAC) is a boutique real estate firm specializing in high-end apartments and penthouses in Chicago. With deep local expertise and a concierge-level service model, DAC partnered with Orbit to modernize their website, boost visibility in a competitive market and create a seamless web experience for renters, property owners and prospective team members.

The challenge

Complex search, premium expectations & a competitive market

DAC needed more than a design refresh—they needed their site to serve as a tool to drive high-quality leads, support recruiting efforts and position themselves at the top of the Chicago luxury apartment industry.  Key challenges were:

  • Difficulty navigating the site and available listings
  • Dated design and poor user experience
  • A hefty media and post library
  • Standing out from the competition in search
  • Improving form conversion rates

The solution

A polished platform that’s fast, flexible & built to convert

Orbit delivered a site that’s intuitive for users, manageable for the DAC team and beautifully aligned with the brand’s upscale image. Collaboration between design, dev and copy led to a feature-rich site that supports all audience groups. Key wins:

  • Sophisticated, modern design
  • Custom search, interactive maps and filtering
  • SEO-driven detail pages and on-page upgrades
  • Migration and filtering of media/posts
  • Streamlined navigation and conversion paths

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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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