Datacolor develops tools that help brands, photographers, and designers get color right. They came to us because we just so happen to help companies get web design right. With a need for a messaging refresh and a deep backend, we were in for a challenge to better position Datacolor as industry leaders and create a functional website.
Our team took a deep dive into their tools and story to develop a content strategy that met their goals. Halfway through the project we ran into a UX challenge that required more collaboration with their developer to ensure the then confusing UX and complexity of their multisites was rectified.
In the end, Datacolor walked away with a website that had more engaging messaging, a clear conversion path and smooth user flows.
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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.